Lifting Up Young People’s Voices
Overview
The Hatcher Group provides a full range of communications services for America’s Promise Alliance (APA), a national network of more than 400 youth-serving organizations whose mission is to lift up young peoples’ voices on important issues affecting today’s youth.
Capabilities
Earned Media
Strategic Communications
Digital Engagement
Paid Media
Creative
Multimedia Production
Strategy
Hatcher leverages our deep knowledge of education and the media landscape to expand the profile and impact of APA’s projects and campaigns to improve the lives and well–being of young people. Over years of partnership, Hatcher and APA have built a highly collaborative and trusting relationship.
Communications Support
In addition to ongoing strategic counsel, we provide a full suite of communications support. Hatcher creates engaging videos, motion graphics and infographics; develops and deploys paid ad campaigns to reach young people; leads earned media activities, including drafting press releases and Op-Eds; and conducts all media outreach.
Media Relations
Hatcher develops targeted media lists, writes press releases, and pitches top reporters to build visibility of APA and its partners’ work. For the recent launch of a major APA report, Hatcher developed and executed an earned media strategy, generating broad coverage in major national and trade publications. Hatcher helped edit, coordinate, and publicize a series of youth-authored Op-Eds in a national education-focused publication. The opinion pieces addressed students’ experiences during the COVID-19 pandemic and offered ideas for building more inclusive and equitable schools.
Video
As part of APA’s mission to elevate the voices of young people, Hatcher produced and disseminated a series of video interviews with young people across the country to discuss their experiences during the COVID-19 pandemic.
Voices of Youth Promotion and Video Series
As part of APA’s mission to elevate the voices of young people, Hatcher produced and disseminated a series of video interviews with young people across the country to discuss their experiences during the COVID-19 pandemic.
“Dear Adult Leaders” Letter Writing Series
Hatcher helped edit, coordinate, and publicize a series of youth-authored Op–Eds in a national education-focused publication. The opinion pieces addressed students’ experiences during the COVID-19 pandemic and offered ideas for building more inclusive and equitable schools.
Our Impact
- Hatcher secured media coverage for APA’s work in major national publications such as The New York Times, POLITICO, U.S. News & World Report, Forbes, and coverage in trade publications such as The 74 Million, Inside Higher Ed, and District Administration.
- Hatcher developed and deployed several ad campaigns in 2021, earning 5,233,468 impressions and 130,164 clicks at an average of just $0.13 per click.
- Hatcher helped edit and coordinate the “Dear Adult Leaders” Op-Ed series, resulting in more than a dozen placed Op-Eds in a major national education trade outlet.