Connecting Immigrants to Vital Services
Overview
In 2017, Ayuda, a nonprofit that provides legal, social, and language services, training, and outreach for low-income immigrants in the D.C. metro region, turned to The Hatcher Group for help with its communications to better reach the populations it serves.
Capabilities
Earned Media
Public Affairs
Strategic Communications
Branding
Digital Engagement
Creative
Strategy
We conducted a comprehensive audit of Ayuda’s messaging and communications channels, developed a strategy and crafted a set of core messages to more effectively convey Ayuda’s mission and impact.
We provided media training for key Ayuda staff, reached out to media outlets, drafted Op-Eds and pitched stories about the organization’s critical work.
Strategic Communications and Earned Media
We conducted a comprehensive audit of Ayuda’s messaging and communications channels, developed a strategy and crafted a set of core messages to more effectively convey Ayuda’s mission and impact.
We provided media training for key Ayuda staff, reached out to media outlets, drafted Op-Eds and pitched stories about the organization’s critical work.
Creative and Digital
The Hatcher team created branding guidelines for Ayuda materials and designed a series of graphic images for the organization’s Project END campaign, which provides advice, counsel, and representation to victims of fraud in civil, criminal and immigrations proceedings.
We created a monthly social content calendar to amplify Ayuda’s digital presence and promoted its annual fundraising event through social and email messaging
Our Impact
- Ayuda’s annual event exceeded its fundraising goal.
- Traffic to Ayuda’s Instagram account increased by 13% in the days following the fundraising event.
- Ayuda Executive Director Paula Fitzgerald participated in a widely viewed Politica Ya interview, drawing major national attention to Ayuda’s vital services.