Centers for Disease Control and Prevention

A Digital First Approach for Public Health

Award Winner

Overview

With our partner Weber Shandwick, The Hatcher Group proudly supports the Centers for Disease Control and Prevention’s (CDC) National Center for Injury Prevention and Control (NCIPC). This engagement draws upon several of Hatcher’s capabilities, including key audience messaging, design and creative, and website development.

Capabilities

Strategic Communications

Creative

Multimedia Production

Website UI/UX

Strategy

We work with NCIPC to translate complicated public health concepts into creative, approachable, and engaging products for use by public health professionals, health care providers, and communities.

Toolkits and Materials

Hatcher helped shape content for numerous toolkits and materials to engage patients, health care providers, caregivers, and community partners in reducing opioid overdose. We also helped develop initial messaging maps, which were then translated into a complete set of communication materials.

Website UI/UX

Hatcher developed wireframes, mock–ups, and site copy for the NCIPC to improve user experience and elevate important topic areas on each page.

Promotional Materials

Hatcher developed promotional materials to announce the launch of the Hub for Injury Prevention (HIP), including web and social media graphics to drive traffic to the site, a pop-up conference banner and postcards, and a 30-second motion graphic video outlining HIP resources and ways to use them.

Handbooks

Hatcher developed handbooks for each of the steps in the public health intervention process, distilled from a 200-page resource document. Each handbook included an overview of a process step, a glossary of associated terms, a reference list, and tools and guides to use while conducting the process.

Our Impact

  • Elevated NCIPC’s web presence with a digital first engagement strategy for optimal user experience. 
  • Increased the online visibility of NCIPC priority topics, including adverse childhood experiences (ACEs), opioid overdose prevention and suicide prevention. 
  • Promoted NCIPC resources at public health conferences to reach key audiences. 

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