U.S. Census Bureau Statistics in Schools
2020 Census “Everyone Counts!” Fall Festival in Memphis
Award Winner
Overview
On October 28, 2019, the 2020 U.S. Census Bureau’s Statistics in Schools (SIS) program held a fall festival at the Liberty Bowl in Memphis for 1,000 fifth-graders from across the city. The goal was to raise awareness about the 2020 Census and promote new SIS classroom resources. With just six weeks to prepare, The Hatcher Group planned and executed a high-energy, hands-on learning event that raised the profile of SIS, promoted the 2020 Census, and gave students a special day they wouldn’t forget.
Capabilities
Earned Media
Strategic Communications
Strategic Events
Digital Engagement
Multimedia Production
Strategy
Hatcher worked closely with partners to:
- Plan engaging and dynamic student activities and games using SIS materials.
- Train and deploy nearly 200 volunteers and staff members.
- Conduct national and local media outreach.
- Design eye-catching signage and game materials.
- Plan and conduct outreach to local elementary schools.
- Coordinate infrastructure, rentals, and vendors, including meals for 1,000 students and chaperones.
- Manage day-of logistics and event execution.
Banners
Video
Flags
Flyer
Photography
Our Impact
- One thousand fifth-grade students from across Memphis attended the event.
- Hatcher designed and oversaw the production of more than 8,000 printed materials.
- Special guests included Steven Dillingham, U.S. Census Bureau director; Joris M. Ray, superintendent of Shelby County School District; and David Osmond, musician and TV personality.
- The event received extensive local and national television, print, and radio coverage, including in U.S. News & World Report, The Washington Post, Yahoo! News; on local TV and radio affiliates for ABC, NBC, and NPR; and in an Associated Press article that was reproduced in 153 outlets.