Fostering Equity and Improvement in Learning
Overview
For the past decade, The Hatcher Group has served as the primary communications consultant to The Wallace Foundation, a national philanthropy that focuses on fostering equity and improvements in learning and enrichment for young people, and in the arts for everyone.
Capabilities
Crisis Communications
Earned Media
Public Affairs
Strategic Communications
Strategic Events
Marketing
Digital Engagement
Paid Media
Creative
Multimedia Production
Strategy
The Wallace Foundation relies on Hatcher as a thought partner in the planning and execution of all its major communications activities. Our partnership has grown significantly over the years with a full suite of creative strategies, tactics, and collateral to convey the impact of The Wallace Foundation’s grantmaking. We provide strategic counsel to the foundation’s communications team; offer technical assistance to grantee organizations; develop dissemination plans for new foundation resources; conduct media outreach; prepare materials for board presentations; host webinars and other events; produce videos and podcasts; craft organic social media content; oversee paid advertising campaigns; write blog posts; and more.
Media Relations
To build visibility of The Wallace Foundation’s important work, Hatcher develops targeted media lists, writes press releases, and pitches top reporters. We’ve secured media coverage for the foundation in major national and trade publications, such as The New York Times, The Atlanta Journal-Constitution, The Atlantic, The Washington Post, and NPR, as well as coverage in education-focused trade publications, such as Chalkbeat, Education Week, and The Hechinger Report.
Podcast Series
Hatcher produced and distributed a five-episode podcast series that shared the experiences of practitioners in schools and out-of-school programs working together to help children develop social and emotional learning skills.
Blog Series
Hatcher produced and distributed a seven-part blog and video series for the foundation, profiling the University of Connecticut’s efforts to strengthen its principal training program.
Our Impact
- Secured media coverage for The Wallace Foundation’s work in major national publications, such as The New York Times, The Atlanta Journal-Constitution, The Atlantic, The Washington Post, and National Public Radio, as well as coverage in education-focused trade publications Chalkbeat, Education Week, and The Hechinger Report.
- Ran an in-depth social media campaign that gained more than 130,000 impressions of Wallace’s podcast series.
- Partnered with the foundation to release a groundbreaking 2019 RAND Corporation report on the effects of principal pipelines on student achievement.
- Managed the report launch event with more than 300 in-person attendees and more than 1,000 people viewing the livestream presentation.
- Garnered report coverage in 13 media outlets; 529 people tweeted using #PrincipalPipeline, producing 1,612 tweets and gaining 10.8 million potential impressions.