More than 500 advocates and families rallied on February 25th in Annapolis to increase access to behavioral health services. The Hatcher Group manages all communications for the Behavioral Health Coalition and its Keep the Door Open campaign and helped to coordinate the successful rally, which received broad media coverage from print, television and radio media outlets.
Behavioral health is a term that covers the full range of mental and emotional well being, including mental health and substance use disorders. Speakers called on the General Assembly to pass the Behavioral Health Coalition’s legislative platform, which includes the Keep the Door Open Act. The Act would ensure that adequate funding for community health providers is included annually in the state budget.
Advocates are tweeting about the rally using #KeepthedooropenMd.
As the communications manager for the campaign, The Hatcher Group also developed messaging, social media, one-pagers and other materials and helped place opinion pieces in major media outlets.